Just because you operate a mobile auto services business doesn’t mean you can’t make money online. You’d be surprised. Take Cyber Monday for instance, that Monday after Thanksgiving where online sales are always the greatest. People are shopping for gifts, and what a perfect gift an auto detailing coupon or gift certificate might make for someone. Think about that. If you hand out flyers to your customers, why not put a small advertisement on the back of the flyer reminding people that they can order a gift certificate online, and if they order on Cyber Monday you will give them a discount.
Best of all, you get the money today, but you generally won’t have to do the work until after the first of the year. Interestingly enough, often after the first of the year fewer people get auto detailing services because they’ve run out of money, the weather isn’t so hot, and they have to wait until they have some more spendable cash. Other times they’ve overrun their credit card balances, and they can’t afford expensive auto services at that point. May as well keep your detailing business busy in January and February when the business slows down and all those gift certificates and coupon come in.
It might even pay to announce these gift certificates and coupons on your social media websites or social network page. Tell your friends to tell their families and give discounts for customers that buy gift certificates for others. After all, if someone likes your services so much, that they are willing to buy detailing services as a gift for someone else, they are probably inline as one of your top referral clients. There’s nothing like voting with their dollar for who they believe has the best services, do you see that point?
Now then, when someone orders a gift certificate online, you should send it out right away to the person who purchased it. This way they can get it to whoever they want. You should use card stock paper, a nice envelope, but unsealed. This will allow them to see what the gift certificate looks like before they put it into the envelope and send it or give it to the final recipient. I recommend using calligraphy type font, and it might even make sense to go down to one of the office stores and get special paper, or special certificates for this purpose.
I always recommend printing your logo on the certificate, and a phone number at the bottom, along with your website. Sometimes a recipient of a gift certificate will give it to yet a fourth-party. What do you care, you’ve already got the money. This is a good way that an auto detailing company can make money on Cyber Monday. So, please consider all this and think on it.